Product Information

This box car red 40’ double-sheathed wood reefer with vertical brake wheel car has reefer yellow sides and large ‘Harding’s Cream’ herald runs on black Bettendorf trucks. Reefers were designed to haul perishable goods such as meat, dairy products, and beer, any load that required a cool temperature. The billboard reefers were a great way for a company to advertise their products. Like moving billboards, they were seen by thousands as the reefers transported their cargo. Begun in the late 1800’s, the practice continued until the 1930’s when the ICC restricted lettering and car decoration in response to complaints.

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Price: $22.95 $19.28

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